Closing the IP Gap: Protecting Your Creative Work in the Age of AI

This masterclass explores practical ways to protect creative work when sharing files with clients, collaborators and platforms from documenting ownership and usage permissions to managing reuse and the risks of AI scraping. Session areas 1. Where protection breaks down: How everyday file handoffs can expose creative work to unpaid use, unauthorised edits and loss of attribution. 2. Building protection into delivery: Practical ways to record licensing terms, attribution and permissions and understand the limits of technical safeguards. 3. Turning rights into revenue: Structuring agreements for paid reuse, licensing and royalties, with clear processes for tracking usage and collecting payment.