FROM VIRAL TO VALUE: Turning Internet Moments into Fans, Revenue & Careers
A viral moment can put a song in front of millions overnight. What happens next determines whether it becomes a moment or a business.
This panel explores how artists and their teams turn internet attention into real fans, streams, deals, revenue and long-term career; from identifying the moment and moving quickly, to building community, extending the life of a record and converting attention into lasting value.
Using real-world examples, the conversation will unpack what happens between going viral and actually making money.
- When
- Thu 19 Nov 202610:00, Lagos time
- Where
- Screening Room 2- 108, Ebony Life
- Format
- In personOne live session
- Cost
- FreeNo application needed
How it runs
- Live Session
19 Nov 2026, 10:00 (Lagos time) · Screening Room 2- 108, Ebony Life
Explores how artists and their teams turn internet attention into real fans, streams, deals, revenue and long-term career; from identifying the moment and moving quickly, to building community, extending the life of a record and converting attention into lasting value. Using real-world examples, the conversation will unpack what happens between going viral and actually making money.
What you’ll come away with
explores how artists and their teams turn internet attention into real fans, streams, deals, revenue and long-term career; from identifying the moment and moving quickly, to building community, extending the life of a record and converting attention into lasting value. Using real-world examples, the conversation will unpack what happens between going viral and actually making money.
Who it is for
For Talent · Creative Professionals