What Is a Brand Actually Buying? Measurement in the Post-Impression Era

When a brand pays for a creator partnership, sponsors an event or funds a campaign, what should it expect in return?

This panel explores how brands decide whether that spend has worked, from reaching the right audience and changing perceptions to generating enquiries, sales and repeat customers. Brand leaders and creative partners discuss which measures matter, what reach and engagement figures can actually tell us, and how to agree on success before the work begins.

Creators, agencies and event organisers will learn how to demonstrate the value of their work and make a stronger case for repeat business.